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by Fredrik Stenbeck on September 27, 2011 |
Even though we have the best in class data quality in Silverbakk, we unfortunately might not have every single source in the world in our system (we admit it). There might be sources that we consider not social media, but you want to monitor, that definitely is not social media. Now you have the ability to add and verify sources within Silverbakk. This will add a lot of value to the platform. You will now be able to add sources to Silverbakk and also be able to verify if a source exists in Silverbakk, this to add a trust and confident factor.
Add a source to Silverbakk
To add a source to Silverbakk just go to My Account / Priority Blogs and create a list (or use an existing one) and add the source you want to add. Silverbakk will then verify if it is possible to add the source (all sources that have any data output will work) and confirm that the source is added to the Silverbakk platform.
Verify that a specific source really is monitored
Even though you take our word for it, it might be comfortable to verify that the specific blog or other social media site really is monitored by Silverbakk. This is now possible.
To verify that a source is monitored just follow the same steps as above when you add a new source. As long as Silverbakk gives you the green light as a result it is monitored.
Our believe is that this function will add both trust and great functionality, not only in the short term, but also in the long term when it comes to expanding our platform.
Silverbakk is moving more and more towards a platform. More exiting news to come on that topic. |
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by Fredrik Stenbeck on September 19, 2011 |
A new feature is available in Silverbakk. We call it Priority Blogs. If you have a list of important bloggers that you want to track, then this feature will be your best friend. Whenever an A-blogger (from your priority blog list) write about your product or brand, Silverbakk will make it easy for you to measure, find, do reports and display these influential and important posts.
Create lists of bloggers
In the priority blogs section (found in My Account) you can now add as many lists with bloggers as you need (just paste the list in the box, Silverbakk will handle the rest). After you have created a list, Silverbakk will verify that we monitor the blogs in the list. If any blog is not already present in Silverbakk, it will be added automatically.
Since these lists might be different for each project you can add each list to one, a few or all projects. When a post from one of your priority bloggers have been writing about your keywords it will be shown in your result with the name of the list that the blogger is a part of (displayed in the same way as flags).
Not only blogs
The primary demand have traditionally been to track so called A-bloggers or influential bloggers, but that has changed, so it does not necessarily need to be a blog that should be in the primary blogs-list. It could be a Facebook page or regular site. You can add any source to the priority blog-list.
Display only the results from a list
This is the first release of this feature therefore some things are not perfect yet. One of the things we are still working on is how to easily display only the content from a list and how to create reports based on lists. Now this is fully possible today, but maybe not fully logical in the interface, so to achieve this do the following:
- On the project that you want to see how much a list has written about:
- Go to the search tab in the panel.
- Fill in the criteria (date, keyword etc)
- The lists connected to the project are visible in the “Search flagged posts” menu.
- Choose your list and click “Search”
- Done! A full view of content created by the list is now visible.
Create a report of content by a list of bloggers
In the same fashion as with displaying content from a list, the lists are present in the “flag” section when creating a report. Just find your list in the “Post listings” dropdown in the executive report section and then generate the report.
We wanted to give you this NOW, not later...so....
....we are working on making these steps much more friction free, but wanted to make this available as soon as it was stable and then continue to make it better and better. A large upgrade to the dashboard is on the way and to simplify the above is included in the new dashboard.
We are confident that the Priority Blogs feature will make your work with A-bloggers and influencers much more efficient. |
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by Fredrik Stenbeck on September 6, 2011 |
All content is best when put in context. That is why we have made it so easy to integrate content from Silverbakk. This is a guide on how to easily put moderated (or full flow) content from Silverbakk on your site, intranet or other application. You have even further possibilities with our API. Please contact us for further info about our API or read about our API here. Guide to put social media content in context
Follow the below guide to publish a moderated feed from Silverbakk on a site, intranet, newsroom or any other site/application.
1. Create a Flag
A flag can be used for many things, but for this action it is used to tie an RSS feed to it. To create one, follow these steps (or use the pre-created flag “Publish” and skip this step):
- Go to My Account / Export.
- Scroll down to Manage Flags.
- Choose project and give the flag a name and a color.
- Save.
If you do not want a moderated RSS, but a full flow feed, you can skip the entire Flag thing.
2. Create an RSS feed
The RSS is the simplest way to integrate content from Silverbakk in other solutions. To achieve this we must enable RSS for the created flag, if you want a moderated feed. If you do not want a moderated feed, do not change the pre-filled value of “No, export all posts” in the “Use Flag” section. To enable RSS for a Flag follow these steps:
- Go to My Account / Export (you are probably there already).
- The “Export type” should be RSS (pre-defined)
- Choose your project that have the flag you have created.
- Choose which media types that should be present on your site
- Choose if you want only one or all languages. This is a great feature if you have i.e a newsroom in many countries that publish news in the language of that country.
- Set the “Ordered by” to “Flagged date / time”. This is so that the content is displayed in order of moderation. Choose “published date / time” if you want the content to appear in order of publishing.
- Give the RSS feed a name and click “Save”.
3. To find and use the created RSS
When the RSS is saved, it is found in the “Existing RSS Exports“ section. You will find the unique RSS feed url in this list with the name you just gave the RSS. To see the details about the RSS feed just click the expand button. Please notice that the RSS url is a unique url and should not be shared with people who should not have access to the data. To test the feed, go to your project in Silverbakk and give some posts the flag you have created. Now the RSS is ready to be integrated into any site or application. The visual design of the content is up to the recieving site or application. Therefor it is easy to customize to fit the graphic design of any site and/or application. We hope this step by step guide might help you in exploring new areas of value with the Silverbakk platform. |
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by Fredrik Stenbeck on August 30, 2011 |
Reports are one of our most used features. Many of our users do rarely visit silverbakk.com, but relies on the reports they receive from us. Therefore a small update on how the reports work, are setup and managed can be appropriate.
For your first project the daily report is enabled by default, this so you don’t miss that the reports exists when you first sign up (the only thing in Silverbakk that is not opt-in). For the next project (or any other report), just visit the Reports section and manage/create/delete your reports. To make the Reports section more visible we have also moved it into the main navigation in the upper right corner (only visible when logged in).
All good things are three
Executive Reports, Scheduled Reports and Alerts are included in the Reports feature.
The Executive Report is the godmother of reports. They are fully customizable reports that meet almost any demand.
The Executive Report has the following features:
- Write your own Executive Summary
- Base the report only on “Executive Summary” flagged posts (pre-defined flag that exists in all projects).
- Custom date selection
- Include Silverbakk Internal comments (made via the “Log” section on each post) in the post. Will be shown indented below each post that have an internal comment.
- Base the report only on a specific flag.
- Search-based reports. Create a report on all the content in the project that contains the requested search-term.
- Create reports based on a specific language
The scheduled reports ...are the basic reports that most users use everyday. Daily, weekly and monthly reports are available and can be customized in more modest way. You can choose which keyword (default is all) and which language (default is all). As many different combinations as needed is possible. The alerts ...are a bit intelligent. Since you probably do not want alerts for every post that mentions one of your keywords, Silverbakk has implemented the possibility to choose which level of engagement that is required for the alert to be triggered. You can set 0 if you want every mention and set a higher threshold if you want posts with some engagement prior to receiving the alert. The alerts a simple mail notifications. We hope this update will help you gain even further value from your reports. If you have any question or maybe a suggestion for improvement do not hesitate to drop us a note on
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by Fredrik Stenbeck on August 26, 2011 |
As you might have noticed in your reports as well as on silverbakk.com, Tag Cloud have been live since before the summer. We have had Tag Cloud on the list since the early days, but it did not climb to the top of the prioritization list until one of our most dedicated customers put the light on the subject. So, yet again, a customer driven feature have entered Silverbakk.
Tag Clouds are great to find out if posts in social media are matching your values and how you and your products etc want to be perceived. It is possible to get an indication of which areas people associate with the keywords you monitor.
Tag Clouds in reports
Currently the Tag Clouds are based on tags from blogs, images and videos. They are presented as a classic Tag Cloud on a dedicated page in all reports.
Customizable Tag Clouds
In the panel to the right, when you are in the dashboard, you will now find a tab with the name “Tag Cloud”. This is where you can create your custom Tag Clouds. Choose date range, sources, language, keywords and/or flags. Click “Generate” and you will be presented with a tag cloud as well as the posts that belong to the keywords. If you want to see which posts that belongs to which tag, just click the tag and the list will be updated.
Hope you enjoy the new Tag Cloud feature and find a lot of value in this small, but useful, feature.
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by Fredrik Stenbeck on November 8, 2010 |
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Social Media is not a silo. Social Media needs to be integrated in the overall communication, customer care, sales process etc, to really show business value. At Silverbakk we have had that in mind from the very start and for a long time our customers have been able to integrate Silverbakk content into other solutions, both websites and applications.
Today Silverbakk offers a varity of different integration option.
Several of our customers have already integrated Silverbakk content into media/analyst portals, newsrooms, eventsites, intranets as well as into internal applications as CRM etc. The decision to early focus on integration now seems to be correct according to a new analysis/study done by Altimeter Group.
At Silverbakk we will continue our focus on making content from Silverbakk easy to consume and take action on where it adds most value. It is not up to us to decide, it is up to you, it is your choice where you want your Silverbakk information.
Integration no.1 priority
Integration is the number one priority for Social Media Strategiests in corporations.
At Silverbakk we are continously working on evolving in this area and have already integrations available for several standards and applications. We add new ones all the time and please contact us for questions or requiremens for new integrations/interfaces.
Social Media monitoring is not about finding gazillions of brand mentions, it is what you do with the information! |
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by Fredrik Stenbeck on July 9, 2010 |
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Some of you might have noticed a new box in the Dashboard of your projects. The new box is a Facebook box. Since two weeks we are now monitoring Facebook. Fan pages, groups and public status updates are all available. The Impfactor will of course help you sort out which of the information that has created most engagement in Facebook. We have applied the Beta label to the Facebook functionality until we are completely happy with the trimming of the Impfactor and the data quality. Your feedback on the new functionality is as always appreciated. |
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by Fredrik Stenbeck on June 15, 2010 |
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Since a couple of weeks we have made more and more features available through our API. We will add functions in the API continuously. From the very start we have worked towards that Silverbakk should be completely transparent when it comes to the information Silverbakk retrieves for it's customers. All data should always be available where and when needed and in a format easy to read for both computer or human. Earlier we have released the RSS functionality that gives the user the potential of transporting, integrating and publish the Silverbakk information where most needed. Also Excel-friendly CSV format is available for download. Both RSS and CSV are easy to filter and categorize prior to export/download, even moderation in the Silverbakk user interface is available. Now with the API we have even further made it possible to use Silverbakk in the way that the most meet your requirements. We have had the API available for our Gold customers for a while, but starting today we will make it available for all customers. To get access please contact us and we will make it available for you. |
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by Fredrik Stenbeck on June 15, 2010 |
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Patch 6 AB and Infopaq Sweden AB has signed a partnership agreement that will give Infopaq the right to resell Silverbakk Briefing Room.
The Silverbakk Briefing Room product is from today an integrated part of the Infopaq customer portal, this to give the Infopaq customers the potential of getting the complete media picture inlcluding all media types.
Silverbakk will have the name Social Media Agent (Swedish) and an Infopaq demo video (Swedish) is available.
This is a milestone for Silverbakk since this is the first major reseller agreement. More information about our new partner program will be available shortly at silverbakk.com
Please contact Fredrik Stenbeck, CEO Patch6 AB for further information:
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+46761-487780 |
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by Fredrik Stenbeck on May 4, 2010 |
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Silverbakk is the best tool to monitor a global keyword on one, two or several languages. Silverbakk have had focus on language selection from the start. Blogs have been flawless from the start and now we have made a major upgrade to the language classification for microblogs. Now we do not only have the best tool for classification of language on blogs, but also on microblogs. On of our biggest challenges when we decided to focus on language classification was to solve the problem with classification of microblogs. Microblogs often consider of a strange username, three abbreviations and a bit.ly link. We have been working hard on this since day one and since last monday (the 27th of April 2010) a new classification solution for microblogs have been implemented. We have all ready heard from several customers with cheers and appreciation for this update. Language classification is one of the features that really make Silverbakk stand out in the jungle of social media monitoring tools out there. And we are very comfortable that we will continue to lead the market in regards to provide a social media monitoring tool with the best language classification available. |
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by Fredrik Stenbeck on March 11, 2010 |
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This Monday we launched the possibility to transport information from Silverbakk anywhere you want. now you can utilize Silverbakk to populate your other online initiatives with relevant content from your social media monitoring projects within Silverbakk. In pure Gmail style you simply create labels and apply them to the relevant posts. Each label then is associated with an RSS that you can use in a manner that fits your needs. Some examples of use: - Populate newsrooms with relevant information from social media channels
- Present interesting information from social media channels on your company intranet
- Build custom solutions or applications on top of the Silverbakk data
- Integrate the social media information in your other monitoring solutions
- Build widgets or other elements
- Use this function to spread interesting information even further to your audience
Only you imagination puts the limits of the possibilities here. This is the first step in actually showing off our strategic goal to provide a solution that is completely open and will give you the possibility to use anywhere and in what way you want. Up until this Monday you have been forced to use silverbakk.com or the report function. This Monday we released the first proof of our direction. We will add much more functionality within this area and this is the first step. Hope you enjoy it as much as we do. |
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by Fredrik Stenbeck on February 3, 2010 |
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This monday we launched our new search-capability. Search makes it possible to search through all of you projects looking for specific information. This gives you the opportunity to look for subjects in the past that you did not know of until they appeared also you can search cross projects and cross channels (blogs, microblogs, videos & images). Sorting as well as date selection is included. This is a feature that many customers have requested and we are happy to release it. It might seem like a small thing, but when you think of it is kind of a big from the user perspective. You will always be able to search all of your projects starting today. You will be able to sort by data, by impfactor or by post title. Cross all projects and channels. Hope you will enjoy this new search function and we are looking forward to your feedback. |
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by Fredrik Stenbeck on November 27, 2009 |
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Now Social Media Alerts are live in Silverbakk Briefing Room. This mean that you from today can get alerts when a blogpost or a Youtube video etc reaches a, by you, preset level of engagement. This is an easy way to identify when conversations that might be of interest for you appears in social media. Alerts can also be used to early identify a crisis and be able to act on it in time. 
You will find Alerts in the “Reports & Alerts” section. If you missed the release of our new Social Media Reports, the post “New Social Media Reports now live” might be worth to look at. |
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by Fredrik Stenbeck on November 25, 2009 |
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Today we launched an upgraded version of our Silverbakk Briefing Room Report. You can subscribe to daily, weekly and monthly reports. Earlier we only had the 5 posts with the highest Impfactor for each channel (blogs, microblogs etc). Now we have gathered customer feedback and today we implemented the new version.  
The new version includes: - The entire graph for the selected time period
- Posts per media
- Post statistics (24h/Week/month)
- Posts per keyword
- Starmarked posts
- Important posts
- The ten most engaged posts per channel
- Graph for each channel
From today you will always be updated with almost the complete picture for every project you are monitoring in Silverbakk Briefing Room. If you are using Silverbakk, now is the time to enable reports. |
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by Fredrik Stenbeck on November 17, 2009 |
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Parts of the Silverbakk Briefing Room team will attend LeWeb09 in Paris the 9-10th of December. We are sincerely looking forward in meeting many of you there. Please do contact us if you want to meet up. Contact Fredrik to schedule a meeting:
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by Fredrik Stenbeck on November 17, 2009 |
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Many, if not all companies of today have social media on the radar. It often starts in the communications or marketing departments with an interest in what is said about the company brand or some of the company products or a campaigns. That is great and the natural first step on the road to a more open and trust worthy conversation between companies and their customers, partners, fans or others. After the listening phase most companies comes to the conclusion that the natural next step is to participate in the conversation. They have found the hidden gem of a more close interaction with the people that the company have spent a lot of effort reaching out to through the years and know they are right in front of them…on the internet….and they want to communicate. The needles eye Traditionally most of the external communication and marketing has been handled by the marketing and communications departments. That is also mostly the case with traditionally media monitoring. Since most of the monitoring and analysis of social activity still will be done by these departments it puts them in an interesting situation that needs attention. People want to communicate with you, but do you want to answer? Information is published on blogs, Facebook and Twitter and now people are standing in line to ask you questions, want help or simple just reaching out. This is tricky since it can be many different topics not only as earlier when most where media articles or similar. Suddenly it can be: - Sales leads
- Customer support topics
- Business Development subjects
- …and many other topics
Since these channels build on trust and relationship it is key these new communication channels are integrated in the ordinary business processes. Each business goal can then use the communication channel best suited to meet each business goal. Use the right channel for the right purpose. |
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by Fredrik Stenbeck on November 5, 2009 |
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As a newly launched company we are excited about the reviews we are getting. Today Arctic Startup published a post about Silverbakk Briefing Room. Head over to ArcticStartup and read the post: “Silverbakk Monitors Your Social Media Activity“. |
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by Fredrik Stenbeck on October 27, 2009 |
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A few hours ago Silverbakk Briefing Room went live. We know that many of you would like to try our new product. It is very important for us to let as many as possible use and evaluate our product. This to get all the feedback and improvement suggestions we can get as well as letting you all get a first impression of the product. We have done a closed beta with a few global and local companies as well as a few global and local PR & Ad agencies, still we can’t get enough of feedback. To succeed in this we need you to go bananas with our product. Still we want to take really good care of the customers we have and make sure they get the attention needed in their early stage with the product. We will dedicate ourselves in supporting them in using Silverbakk Briefing Room. For that reason the Trial accounts will be a request process. If you are interested in a Trial account use the request form and be as informative as possible. that will help us in letting you get access as soon as possible. |
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by Fredrik Stenbeck on October 12, 2009 |
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Today we launched Silverbakk Briefing Room. To really let you know how important all of you are. We have just left our cozy and warm home and are now running free in the wild. We would like to start of with an introduction offering for you. This offering is only valid for a short period. |
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by Fredrik Stenbeck on October 12, 2009 |
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A few hours ago Silverbakk Briefing Room went live. We know that many of you would like to try our new product. It is very important for us to let as many as possible use and evaluate our product. This to get all the feedback and improvement suggestions we can get as well as letting you all get a first impression of the product. We have done a closed beta with a few global and local companies as well as a few global and local PR & Ad agencies, still we can’t get enough of feedback. To succeed in this we need you to go bananas with our product. Still we want to take really good care of the customers we have and make sure they get the attention needed in their early stage with the product. We will dedicate ourselves in supporting them in using Silverbakk Briefing Room. For that reason the Trial accounts will be a request process. If you are interested in a Trial account use the request form and be as informative as possible. that will help us in letting you get access as soon as possible. |
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by Fredrik Stenbeck on October 12, 2009 |
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Today Silverbakk Briefing Room is launched. Silverbakk Briefing Room is all you need to target social activity. With Silverbakk Briefing Room you can monitor and analyze social media. All based on relevance, social activity and engagement. Silverbakk Briefing Room is targeted to companies and agencies that want to monitor and analyze what is mentioned about their products, brands, clients or other areas of interest. Simplicity and relevance is words that we have honored and we think that you always should be presented with the most relevant information first. That’s why we invented The Impfactor! To present the most interesting and engaged information first, we push all the social activity through our algorithm to determine which information that has the most engagement. This to help you find the needle in the haystack without spending hours looking for it. The Impfactor measures the below amongst other things - Authority of writer
- Authority on subject
- Conversation surrounding the specific information
- Mentions in other places about the specific information
- Reach and virality
- Stickyness and reuse (favs/embed)
- ….and much more
The Impfactor has unique parameters for each media and each service. The Impfactor consist of more than 50 parameters. More information about Silverbakk Briefing Room: Interact with Silverbakk Briefing Room We do live on the participating web so it is easy to interact with us. Below are our official channels, but all of us are out there as individuals as well. Hope you all enjoy the functionality and the value that Silverbakk Briefing Room will bring. Don’t hesitate to contact us, we love interaction and conversation. For further information contact:
Fredrik Stenbeck, CEO, +46761-487780 or
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